What's different about a coaching funnel
Course creators measure sales-per-view. Coaches measure booked calls per view and, further down, closed deals per view. Your funnel has two conversion events that both matter: the discovery call booking (low-friction, every right-fit viewer should be able to book), and the closed engagement (high-ticket, longer cycle).
Most attribution tools collapse these into a single "conversion." That hides where the video is actually pulling its weight, a video might drive lots of bookings but no closes, which tells you the audience is wrong, not the offer.
What clickt shows you
For every video:
- Calls booked per video, captured when the audience hits your Calendly form.
- Calls held per video, no-shows are tracked separately so the number doesn't lie.
- Closed engagements per video, the revenue number that matters, tied back to the originating video.
- Time from watch to booking, surface the videos that drive bookings same day vs. the ones that take weeks to land.
- Revenue per view, only fair number to compare a 5k-view explainer to a 50k-view case study.
Cross-device viewers are the rule, not the exception
Coaching buyers are the most cross-device cohort of any creator funnel. They watch on phone, sleep on it, book the call from desktop the next morning. clickt tracks that path and credits the original video, same device or not.
What you'll do in the first 10 minutes
- Sign up. Free tier covers your first three tracked videos.
- Connect YouTube with Google. We import your videos and detect existing Calendly / call-booking links in descriptions.
- Tag them. One click. Your audience experience doesn't change.
- Add the snippet to your call-booking and contract / payment thank-you pages.
- Watch the dashboard fill in as bookings come through.
If you also sell a Skool community, course, or productized service, those funnels light up too.
Where we don't help yet
If your coaching sells purely off DMs / Slack, no booking page, no payment page, clickt can't see the path. Direct integrations with Stripe and Calendly later this year will close that gap. The pattern that works today is: video → tracked link → form / call booking on your site.
The honest bit
The first month, expect one or two videos to do most of the work. That's normal, coaching audience is concentrated. The valuable part is knowing which videos so you can repeat the topic, the format, the offer placement. Without per-video numbers, every new video is a coin flip. With them, it's a deliberate iteration.
Free tier first. See your first attributed booking inside a week.